To instigate organized cheering at Sounder matches.In the spirit of Sam's Army, we want people who will stand and sing at the matches, show their colors, bring flags, horns, drums, etc. Fans that will truly give the Sounders home field advantage. Ideally, our antics will be contagious and energize the rest of the crowd. We want to make the Sounders matches as fun as possible for everyone.
Our most immediate job is to spread the news about the club. That means non-internet soccer fans.
(If some of this sounds familiar it's because I stole it from the Sam's Army spiel.)